About Us
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The Pure Shop was borne from frustration with the lack of non-toxic products available in our mainstream supermarkets. Almost all shampoos, face cleansers, soaps, handwashes, detergents, deodorants, laundry powders, bathroom cleaners and baby products available on our supermarkets shelves contain a cocktail of sulphates, petrochemicals, parabens, artificial fragrances and other toxins that are, at best, harmful to our health and at worst, carcinogenic. |
At The Pure Shop we bring together a range of safe, natural, quality products that are free from damaging toxins. Many of our personal care products are derived from botanical ingredients, with organic essential oils and no petrochemicals. Many are certified organic and suitable for vegans.
Similarly, our cleaning range is free from phosphates, ammonia, chlorine bleach, sulphates, artificial fragrances and petrochemical by-products making them not only good for us but safe for our planet, particularly our aquatic environments.
You can read more about key toxic ingredients to be aware of in our Harmful Toxins section.
Until more consumers stop buying mainstream toxic products and make the informed choice to purchase safe alternatives, manufacturers will see little point in improving their product ingredients - especially as natural ingredients cost more to process than vats of chemicals. So thank you for looking for better products!
I hope you enjoy browsing through our Shop and I know you’ll love our products when you try them.
We’re proud to bring you the following leading brands:
| [Al’chemy] and [A’kin] products use high concentrations of active 100% botanical ingredients, vegan, organic where possible, scientifically proven to be of most benefit to the skin, hair and scalp. These pure ingredients are then carefully crafted into gentle yet effective formulations to give you more beautiful and healthy hair, skin and body. And to top it off, they are exquisitely fragranced and simply divine to use. Once you try these products you won’t go back to anything else. |
| Pure Earth uses certified organic ingredients and Australian bio-dynamically grown herbs and plant extracts to produce a wide range of safe products including an impressive array of household cleaning products. You won't find any harmful or synthetic chemicals in any Pure Earth products. Certified organic herbal blends, plant extracts and essential oils are not only added for their natural fragrance but are included in greater quantities to actually provide their purported therapeutic benefits. |
| AROMABABY products are free from petro-chemicals, added colour (artificial or otherwise), artificial fragrance, animal ingredients, propylene glycol, parabens, sulphates, alcohol, Octyl Methoxycinnamate (found in many baby sun care products), talc, herbal extracts (commonly prepared in a base of either alcohol or propylene glycol), synthetic vitamin e, silicones (dimethicone and others) and so much more. Also left out are natural vegetable oils which have been solvent extracted or those which are linked to skin irritation, for example, peanut oil. Instead, you will find certified organic and/or pesticide free and gmo free pure rosehip oil, natural vitamin e, avocado oil, jojoba, calendula, therapeutic-grade essential oils and more. In place of talc you will find soothing, certified organic oat and soy powders, edible-grade cornstarch and pure essential oils. Together these hand-picked ingredients have been combined to produce this ultra pure and gentle babycare range which has proven beneficial for soothing and protecting even the most sensitive skin. |
| LITTLE JOEY ORGANICS products contain only 100% natural Botanical, Wild crafted and Certified Organic ingredients making them safe and beautiful for babies and children. Free from toxic chemicals, mineral oils, fragrances, artificial colours, parabens, alcohol and more. |
| ERE PEREZ Natural cosmetics contain premium quality ingredients (organic oils, plant extracts and minerals) blended with antioxidants to create gentle, effective make-up. With no perfumes or chemical colourants, plus the added bonus of sun protection, Ere Perez are the healthy cosmetic choice. |
| The PAW (Pure Animal Wellbeing) range of dog coat and skin care products are formulated in consultation with animal dermatologists to ensure optimal performance and care for your pet. While most products on the market will clean your dog’s hair, they will also strip the hair of its natural oils. These shampoos often contain sulphates and ethoxylated cleaning agents (detergents) which are associated with causing dry, itchy, red and irritated skin. Even so-called ‘natural’ shampoos including oatmeal shampoos and ‘soap free’ products may contain these irritating ingredients and have an abrasive effect on your dogs skin and coat. PAW products are free from sulphates, ethoxylates, parabens, toxic preservatives and artificial fragrances, formulated from natural ingredients and made in Australia. |
| BANG (Building a New Generation) Consortium provide a range of hand-woven bags and baskets that support fair trade in Bangladesh. Made from either Date Palm leaves or Jute, these bags are the true definition of natural and biodegradable! Sustainable trade meets Australian style. |
Simple and Convenient Delivery
To help make it easy for you to purchase your everyday natural products we offer one affordable delivery charge of $9.95 Australia wide. For International orders, please email: contactus@thepureshop.com.au
Help us Raise Awareness
We hope to raise awareness among consumers of the many harmful ingredients in everyday products and encourage more people to stop, read the labels on products and understand the effects of key ingredients. To assist you when shopping, we recommend you purchase The Chemical Maze by Bill Statham, a handy reference of common food additives and personal care chemical ingredients.
You can help raise awareness by sharing this information with your friends and family. Subscribe to our newsletter (it’s free) so that you receive regular updates, interesting information and special offers. You can then forward it to those friends you think would (or should) be interested.
Please feel free to share with us your thoughts, comments and suggestions – we'd love to hear from you : kira@thepureshop.com.au
Take care of yourself and those you love.
The Pure Shop Team
Operated by Simply Pure, ABN 79 568 146 012
